Privacy Policy

Food of the Earth Ltd t/a British-Vitamins.co.uk is committed to protecting our customer's privacy. Please take the time to review this notice which explains what information we collect about you, how we use it, and your rights. Food of the Earth Ltd (“British-Vitamins.co.uk”, “we” or “us”) is the data controller of the personal data collected via or in connection with British-Vitamins.co.uk and any associated App (the “Site”).

What personal data we collect and how

Personal data, or personal information, means any information about an individual from which that person can be identified.

Personal data we collect directly. We collect personal data from you when you provide it to us directly and through your use of the Site, including:

  • Registration and profile information: Information you provide when you use our Site e.g., your name, contact details, gender, and any information which you add to your account profile.
  • Transaction and billing information: If you make any purchases from us or using our Site e.g., credit/debit card details and delivery and shipping information.
  • Records of your communications and interactions with us: When you email, call, or otherwise contact us, we collect and maintain a record of your contact details, communications, and our responses. This includes communications and information posted in chat sessions, forums, and on social media channels.
  • Sweepstakes, contest, and promotions information: Information you provide when you participate in a competition or promotion.
  • Surveys and product reviews: Information you provide when you participate in our surveys or product reviews.
  • Events: If you register for or attend an event that we host or sponsor, we may collect information related to your registration and participation.
  • Marketing and communications data: Records of your preferences about receiving marketing and communications from us.

Personal data collected automatically. We automatically collect personal data related to your use of our Site and interactions with us and others, e.g., using cookies and pixel tags, as well as information we derive about you and your use of the Site. This includes:

  • Device and browsing information: We use cookies, log files, pixel tags, and other tracking technologies to automatically collect information when users access or use our Site. This includes IP address, general location information, domain name, page views, date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information.
  • Activities and usage information: Information related to your use of the Site, such as links clicked, searches, features used, items viewed, time spent within the Site, files uploaded, products and items you view, and items you add to your basket.
  • Location information: We may collect or derive location information about you, such as through your IP address. With your permission, we may also collect geolocation information from your device.

Personal data we receive from other sources. In some circumstances, we may receive personal data from third parties, including:

  • Verification data: Data collected from third-party service providers used to verify your identity and prevent fraudulent activity.
  • Social media monitoring: If you visit our pages on social media sites, we collect information such as what you click on and view, your comments, likes, and reactions, your location (country/region), details of your device and internet connection, your social media profile details, and user ID.
  • Operators of other websites: We may receive product reviews from operators of other websites and display such reviews on our own Site.
  • Demographic information: We may receive demographic information from third-party advertising partners to help us better personalize ads.

How we use personal data

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

  • Online accounts: To register you as a customer and maintain your online account.
  • Fulfill orders: To fulfill your order, including managing payments, charges, refunds, and returns.
  • Respond to your requests: To manage and respond to any queries or complaints to our customer service team.
  • Provide recommendations: To recommend products based on the information you provide and your use of our product finder tools.
  • Manage our relationship with you: To notify you of service-related matters such as changes to our terms or privacy policy.
  • Personalize content and experiences: To personalize the Site and show you content we think you will be most interested in, based on your account information, purchase history, and browsing activity.
  • Operate and improve the Site and our business: To display the Site and its fonts, improve and maintain the Site, monitor its usage, and understand how users access and use the Site, our products, and offerings for research and analytical purposes.
  • Events: If we run or sponsor events, we may collect personal data in connection with your attendance.
  • Research and customer satisfaction: For market research and surveys.
  • Marketing and advertising: To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
  • Security and protection of rights: For security purposes, to prevent, detect, and investigate fraud and other unauthorized activities and access, and to protect ourselves, our business, and third parties.
  • Compliance with law and legal process: To comply with the law and our legal and regulatory obligations, respond to legal process, and in relation to legal proceedings.
  • Internal business operations: For general business and operational support.

Legal bases under UK data protection laws

We rely on the following legal bases under data protection law to process your personal data:

  • Contractual necessity: Processing necessary to perform a contract with you or take steps prior to entering into a contract with you.
  • Consent: Processing based on your consent, which you can withdraw at any time.
  • Legitimate interests: Processing based on our legitimate interests as an e-commerce provider to maintain, promote, and protect our business and services.
  • Legal obligation: Processing necessary to comply with a legal obligation.

Who do we share personal data with?

We may share your personal data with third parties, for the purposes described above, in the following circumstances:

  • With other companies in our group of companies.
  • With our suppliers and service providers who process the data on our behalf, e.g., payment processors and delivery companies.
  • With our collaboration partners for targeted advertising and reporting purposes.
  • With our professional and legal advisors.
  • With third parties engaged in fraud prevention and detection.
  • With third-party platforms, providers, and networks for marketing, analytics, advertising, and campaign management.
  • With operators of other websites to display product reviews.
  • With law enforcement or other governmental authorities in response to a lawful request.
  • In relation to mergers, acquisitions, investments, and asset transfers.
  • To comply with legal obligations.
  • Otherwise where we have your consent or are legally permitted to do so.

Cookies and Personalisation

We and our third-party service providers use cookies, pixels, local storage objects, log files, APIs, and similar technologies to automatically collect browsing activity, device, and similar information within our Site. We use this information to provide functionality on the Site, understand and measure Site performance, deliver targeted advertising and content, identify and resolve bugs and errors, and assess, secure, protect, and improve the Site.

Personalised advertising

We work with third parties to personalize content and display advertising within our Site and manage our advertising on third-party sites. This may involve sharing information such as your name, email address, and other contact and purchase information with these third parties to better target ads and content.

Manage your preferences

You can manage your preferences for cookies and personalisation used by us through the Cookie Preference Tool accessible via the cookie icon at the bottom left hand corner of the webpage. Your preferences are browser and device specific.

Marketing

Depending on your marketing preferences, we may use your personal data to send you marketing messages by email, SMS, phone, and post. Some of these messages may be tailored to you based on your previous browsing or purchase activity and other information we hold about you. If you no longer want to receive marketing communications from us, you can change your preferences at any time by contacting us, clicking on the ‘unsubscribe’ link in any email, or updating your settings in your account.

Transfers of personal data to other countries

We use service providers and have group companies in countries around the world. Your personal data may therefore be processed in countries outside of Europe. If we transfer personal data outside the UK/European Economic Area, we will ensure that your privacy rights are adequately protected by appropriate safeguards.

Retention

We will keep your personal data in line with our data retention policy, for as long as we need it for the purposes set out above.

Security

We implement appropriate technical and organizational security safeguards to protect your data from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, it is impossible for any company to guarantee the absolute security and integrity of the information that has been transmitted to its website.

Children

Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.

Your Rights

You have choices regarding our processing of your personal data. Your rights under data protection laws include:

  • The right to ask for a copy of your personal data.
  • The right to make corrections to your personal data.
  • The right to ask us to delete your personal data in certain circumstances.
  • The right to object to our use of your personal data in certain situations, including for direct marketing.
  • The right to transfer your personal data to another provider in a commonly used format.
  • The right to complain to the data protection regulator in your country (in the UK, this is the Information Commissioner’s Office, www.ico.org.uk).

You can exercise your rights by contacting us at [insert contact email].

Changes to this Notice

This Notice is current as of the Effective Date stated above. We may change this Notice from time to time, so please check back periodically. If we make material changes, we will alert you by posting a prominent notice on the Site or via email.

Contact Us

If you have any queries on any aspect of our Privacy Notice, please contact us:

Email: info@british-vitamins.co.uk Address: Food of the Earth Ltd,65b Derryhirk road Unit 1-4 Dungannon BT716NH United Kingdom